There are three main forms of branding. These
are pad printing, screen printing and embroidery.
Pad printing is normally used for
the printing of small or irregularly
shaped items such as pens. The image
is transferred first onto a small silicone
pad, after which is ‘stamped’ onto
the promotional item.
Pricing is based on the number of colours to be printed
as well as the quantity of prints.
Screen printing is used where larger
images need to be printed onto promotional
clothing or large items such as
bags. In this process, a fine mesh
screen is placed over the item to be printed
and ink is then forced through it onto the promotional
item.
Pricing is based on the number of colours to be printed,
the quantity of prints as well as the size of the image.
Embroidery is used on high
quality promotional clothing, for example
jackets and upper-end golf shirts, where superior
branding quality is required. Unlike
pad and screen printing, the cost of embroidery is
not determined by the number of colours, but by the number
of stitches required to produce the desired
image.
The image to be embroidered is first ‘digitised’ to
determine stitch count and the related cost.